May 03, 2017 03:49 PM EDT
Huawei has been doing well in the smartphone segment with its Huawei P10 and Mate 9 though both are not free from shortcomings. The most recent one has to do with the internal data storage which was initially advertised to be one of the best and fastest one available in the market.
The Huawei P10 and Mate 9 were among the devices that allegedly made use of faster UFS storage, meaning it should stand up fairly alongside the latest Samsung flagships. The claim is good but the fact remains that benchmarks and tests are a practice these days and the results were far from comforting for Huawei.
It was not specified which units (Huawei P10 or Huawei Mate 9) were plagued by differences in internal data storage chips. However, critics didn’t have to really figure out which of them was carrying old eMMC type storage since Huawei acknowledge the whole thing and blamed it on the shortage of UFS chips, Slash Gear reported.
As most know, shortage of certain smartphone components has been a common problem these days. Apple is reportedly dealing with the same thing with their OLED display issues, a probably cause for the iPhone 8 release delay. Huawei would have gotten off the hook easily had Huawei mobile head Richard Yu stressing that end-users may not really notice the difference since software optimization could override the problem.
From afar, those remarks of Yu could make sense though customers frowned at the claim. Hence, claims of false advertising are in the air since most of the promises from Huawei advertising campaigns came with a catch.
Yu would redirect the issue to the Huawei staff and tells them that it should be a wake-up call. But are they really the ones to blame for this mess? Compounding that was his arrogant address to customer queries, a reason why he put up a customer listening taskforce.
Rather than gain some understanding, Yu brought more heat to Huawei. The public letter addressed to the staff is understandable but a bigger can of worms have just been opened with Yu’s curious arrogance, Reuters reported.