iPhone 8's Higher Price To Control High Demand For New Camera Features, Analyst Said

An analyst has said that with the iPhone 8's release and its high price, it could have the imminent "supercycle" of the phone series. With the high price of the highly-anticipated smartphone, it could help the high demand of the phone's source of features and specs.

JP Morgan's Rod Hall has shared his analysis on why he believes that the new iPhone 8 will have a higher price despite the demand from its audience to lower it down to a justified price. He believes that the high price would curb some of the smartphone's unavoidable high demand.

In an article published by 9 to 5 Mac, Hall said that certain features like wireless charging, a larger display, and better camera tech would convince other smartphones and competitors of the iPhone 8 to level up their specs and upgrade from them lagging in the competition.

Furthermore, his analysis states that Apple will have the tendency to push for a higher price iPhone 8 in order to capitalize its users who have waited for so long to upgrade. Currently, JP Morgan's estimates show that the average age of iPhones that are currently in use is 6.4 quarters old.

Currently, the iPhone 7, the predecessor of iPhone 8, starts its price at $649 and it sill depends on the size and the capacity that could reach up to $969. Hall also predicted that an "iPhone Pro" will cost around $65 more than the iPhone 7.

With the high price of iPhone 8 and minimal increased production cost, the Cupertino-based American multinational tech company would be predicted to have an increase on their smartphone profit margin. Moreover, Halls believe that the "iPhone Pro" will be attributed for the 41% of the total shipments of iPhone in this year's fourth quarter.

ValueWalk has published that Hall is expecting the "iPhone Pro" to have 5.85-inch screen, an "edge-to-edge" OLED display, a new camera that could enable focusing of pictures, and front-facing 3D scanners for effects and facial recognition. Moreover, he believes that this phone other than the iPhone 8 has wireless charging, potential removal of fingerprint sensing, and a glass front and back.

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