Cheaper iPads Lead To A Big Competition Between Chromebooks & Google's Chrome OS

Apple has updated its iPad range and it cut off its price by almost 18%. The new iPad is the most affordable device to date. It has a massive 9.7-inch iPad, retina display, 32GB of storage and Apple's A9 chip which is a way faster than previous iPad Air 2.

Although the new iPad has better display and features, then why didn't Apple launch it at a higher price than the previous iPad Air 2? At least the price of the new iPad can be similar to its precedent. But there is no reason to launch such an amazing and faster device at lowest rates.

If you keep yourself in the shoes of a company, then you might get the clear idea about the competitive iPad era. Apple's cutting price is a great move to fend off Google in the education market. The device is now more affordable for students, teacher, and many other educational institutes.

Students, teachers, and educational institutes are holding the major proportion amongst the iPad buyers. The $70 price drop makes the entry-level iPad more competitive amongst the schools which can snag tablets under $300 at educational pricing. Besides, schools and educational institutes, many small businesses are also taking a chance to invest in iPad rather than buying exclusive iPad Air 2 or iPad Pro.

Research Director of GlobalData, Avi Greengrat said, "If anything, it seems more oriented to education where there's been a massive influx of Chromebooks into the mix." The recent reports from research firm Futuresource Consulting declared that out of 10 computing devices, 6 are Google Chrome OS.  The decreased price of iPad might give a cut-throat competition to Google's Chrome OS.

The new entry-level tablet from Apple is simply called as iPad. The simple name represents branding shift for Apple's product line. There is no more Air, just iPad. The iPad and the iPad Pro makes a lot of sense in both pricing and positioning.  Apple has taken a smart move with its recent product upgrades.