Mar 17, 2017 11:12 AM EDT
American multinational technology company Apple is reported to dominate the organic light-emitting diode (OLED) display supply this year for the production of Apple iPhone 8, causing problems with smaller phone vendors. Its competitor Samsung Electronics is also reported to dominate these display for their phones.
As reported by Digitimes, Apple will get about 75 million OLED panels for their iPhone 8 from Samsung this 2017. That is about 15% of the total OLED production output every year.
Meanwhile, Samsung Electronics will have about 56% of the OLED panels. Despite that, Apple would have a higher share if the iPhone 8 will be launched earlier this year.
The Cupertino-based company is launching iPhone 8 as their only product with an OLED display this year. Their other 2017 iPhones will continue to have LCD displays like the ones in iPhone 7.
Apple Insider has reported that other high production OLED manufacters wiould be provided until next year at the earliest. This could mean that smaller phone vendors are struggling to canvass OLED panels as Samsung and Apple will dominate, especially with the anticipation of the iPhone 8.
With the lack of source on OLED displays for the production of iPhone 8 and other devices by Apple and Samsung Electronics, phone vendors in China are sourcing out other materials for the products. It is reported that they are depending on LTPS TFT-LCD panels as an alternate.
MacRumors has reported that this is Apple's strategy to their iPhone 8, which is also similar to their previous phones. While the company will launch three news iPhones this year, only one of the phones will use an OLED display.
iPhone 8 is expected to be launched with a high-end iPhone design with a 5.8-inch OLED display and a bezel-less front. The phone is also expected to have wireless charging, a purported 3D front camera.
What do you think of Apple's strategy for iPhone 8? Is this a great plan or is it unfair?