Mar 17, 2017 03:58 AM EDT
Fast food joint McDonald's for some time now, has only been in the news for pay raise issues to its workers. On the other side, it has rather been neutral on adapting to new technology to better suit its workspace with modern hardware in order to accommodate more people, but with lesser human interaction involved with each other.
Recent reports on the internet reveal that the fast food joint is now testing its mobile ordering portals and payments in select markets in the United States. An in-depth story from Reuters explains that McDonald's currently is working out with its testing phase in certain locations at the moment, before a stable rollout inside the entire United States and across the world.
McDonald's also plan to expand their experiment to 51 more restaurants in Washington alone, as per their statement to Reuters. The company now aims to see the mobile environment to gather all their customers back, after the same report revealed that the Illinois firm continued to see a decline in traffic for a straight period of four years.
According to the representative from McDonald's, such a move will automate more orders and also witness lesser human errors thereby bringing down transaction times. Alongside the automation, it will also let their employees concentrate more on delivering food to tables or takeaways. Another report, from Android Authority, highlighted about how the decline in traffic pushed down the Illinois-headquartered firm to the ninth most valuable venture in the world.
McDonald's now plans to improve their customer service with the help of their new plans. Currently, their plan is to attract more customers to their smartphone app and also gather feedback on how they performed. At the moment, the testing phase has limited the access of their new application to very low numbers. Hence, it might take more time for them to roll out a stable release for all users.