HTC To Host #BeBrilliant Event On October 20; Leak Of Marshmallow Updates Released

It is about time we heard from HTC. HTC is one of the best phone makers around, yet the company has not enjoyed much in the way of sales. It is definitely lagging behind the smartphone makers that have angled for the budget-conscious market, and quite frankly, their dismal sales performance is a disservice to the fact that in terms of hardware and software integration, and overall Android excellence, HTC should have a bigger following.

On Oct. 20, 2015, HTC may attempt to make a splash with their “Fall Hero” announcement. With the hashtag #BeBrilliant, HTC sent out invites to a virtual event that HTC fans the world over can tune into at noon, EST on Oct. 20.

The teaser sent out to the tech blogs seems mysterious enough, with just an outline of a phone against obsidian rock. As Matthew Miller of ZDNet wonders, will the event unveil a new phone? Will that new phone be black in color? We will find out on Oct. 20.

Head on over to HTC’s Launch page to mark your Google Calendar. This page is where the virtual event will happen, as well: https://www.htc.com/sea/go/launch/

***

Aside from the October 20 #BeBrilliant event, there is more good news for HTC fans: Phandroid got ahold of a list of HTC devices that will be getting the Marshmallow upgrade by the end of the year:

https://phandroid.com/2015/09/28/htc-android-marshmallow-updates/

https://phandroid.com/2015/10/01/htc-marshmallow-updates-official/

After they published the list, HTC president for the American market Jason Mackenzie affirmed that the flagships HTC One M8 and HTC One M9 are soon getting the Marshmallow update by the end of the year. It is the vaguest of confirmations, however, as he did not release a specific date. No matter, at best, it is confirmed that HTC’s flagships are getting the Marshmallow treatments, and soon.

***

ZDNet’s Matthew Miller posed a rather thought-provoking question by the wrap-up of his article: “Is there anything HTC can do to regain your confidence?”

Truth be told, anyone who has held an HTC Android can have full confidence that the device is the best that the market can produce.

The only thing that HTC has to do, really, would be to figure out a way to eat up on the top players’ existing consumer base and ensure that they stay relevant.

***

Matthew Miller’s post on ZDNet: https://www.zdnet.com/article/htc-revealing-fall-hero-smartphone-device-via-online-event-on-october-20th/