Former Apple CEO Brings The Obi Worldphone To The Smartphone Table

Apple alumni just launched a new line of classy smartphones.

Former Apple CEO John Sculley tapped Ammunition to design the new Obi Worldphone, which gives a fresh take on the Android.

Ammunition is a design studio founded by fellow former Apple alumna Robert Brunner. Robert Brunner was the former Industrial Design Director of Apple. The studio takes the Apple design sensibility to the Obi Worldphone, as it takes a unique spin on the Android, underscored with a hip and sleek design.

The Obi Worldphone comes with the Android Lollipop out of the box, with the Obi Lifespeed custom user interface. It lends a trendy, eye candy look to the smartphone.

The flagship, the Obi Worldphone SF1, sports a raised 5” display, protected with Corning Gorilla Glass 4. At $199 for the 16GB ROM/2GB RAM, and $249 for the 32GB ROM/3GB RAM models, this is definitely a worthy alternative for those who are tired of the usual smartphone brands, and wouldn’t go for a Xiaomi. The entry-level line, the SJ1.5, comes in at $129, and is protected with Corning Gorilla Glass 3. The SJ1.5 does not have the raised-display design, though. Obi Worldphone calls its raised glass display the “floating glass display.”

For the specs, here’s a more detailed run-through:

Obi Worldphone SF1

Processor/Chipset: 1.5 GHz 64-bit Octa-core processor, Qualcomm MSM8939 Snapdragon 615

GPU: Adreno 405 GPU

Internal Storage/RAM: 32 GB/3GB at $249; 16GB/2GB at $199

Connectivity: GSM, WCDMA, 4G LTE, Wi-Fi 802.11 a/b/g/n

Expandable Storage: MicroSD, up to 64 GB

Display: 5" JDI In-Cell IPS with an output of 1080 x 1920 pixels, at 443 ppi pixel density, protected with Corning Gorilla Glass 4 with Oleophobic Coating; Fully-laminated OGS (One Glass Solution)

Cameras: Primary: 13MP AF with LED Flash; Sony Exmor IMX214 Sensor; f/2.0 Aperture; Secondary: 5 MP with LED Flash

Battery: Non-removable 3000 mAh Li-Po battery with Quick Charge™ 1.0, Standby Time up to 20 days, Talk Time up to 28 hours on 2G, 23 hours on 3G

Goodies: Dual SIM (Micro + Nano SIM), Dual Mic for Noise Cancellation, Dolby Audio Surround 7.1, Quick Charge 1.0

Obi Worldphone SJ1.5 at $129

Processor/Chipset: 1.3 GHz Quad-core processor, MediaTek MT6580

RAM: 1GB

Internal Storage: 16GB

Connectivity: GSM, WCDMA, HSPA, Wi-Fi 802.11 b/g/n

Expandable Storage: MicroSD, up to 32 GB

Display: 5" IPS with curved glass touch panel, with an output of 1280 x 720 pixels, and a 294 pip pixel density, protected with Corning Gorilla Glass 3 with Oleophobic coating

Cameras: Primary: 8MP AF OV8865 with LED Flash; f/2.2 Aperture; Secondary: 5MP

Battery: Non-removable 3000 mAh Li-Po battery

Goodies: Dual Micro SIM

To compare, the Asus Zenfone 2 is priced at $199 for its 16GB/2GB version, and its lowest-price model is that, the $199 version. The Moto G goes for $179. The other phones that can be had for around $129 include the Xiaomi Redmi Note 2, and the Moto E. Nowhere as stylish as the Obi Worldphone SJ1.5, though. If the current lineup of phones bores you already, the Obi Worldphone is the brand you could look forward to.