Jul 16, 2015 05:00 AM EDT
It seems like Microsoft/Windows cannot deny the need to play nice with Android either, as Microsoft CEO Satya Nadella has announced that Microsoft will aggressively pursue their presence in the mobile sphere—by deploying more apps.
This move has the industry speculating on whether Microsoft will pull back on producing Windows phones. Nadella is declaring that Microsoft will remain bullish on keeping Lumia and Windows phone devices on the market. Chinese smartphone companies are showing interest in producing Windows Phone devices, though Microsoft is adamant in producing the devices themselves, in the event that there are no takers.
Microsoft Moving Into Synergy
Microsoft is increasingly working on playing nice across mobile platforms: During the Microsoft Build Developer Conference on April 29, 2015, Microsoft invited iOS and Android developers to build for the iOS and Android platforms. More than that, they released SDK’s for iOS and Android developers, as well.
Apparently, Microsoft is taking this synergy the other way around, putting their apps on the two main mobile ecosystems of the moment, the iOS and Android.
As of the moment, if you already enjoy Skype on your Android, then you’re actually enjoying a Microsoft app. Other notable apps you’re probably enjoying from the Microsoft app universe include Wunderlist, Xbox Smartglass, and Office Mobile. For those who want more productivity on the go, Microsoft also has dedicated Microsoft Word, Microsoft Excel, Microsoft Powerpoint, apps on Google Play. Mobile versions of Outlook, OneDrive, OneNote, and Office Lens are also available for Androids and iOS devices.
And while enterprise apps are still their forte, with Microsoft Remote Desktop, Office Remote for Android, Dynamics CRM for Phone Express, Microsoft Power BI, Intune Company Portal, Lync 2013, Microsoft also takes a swipe at lifestyle with MSN lifestyle apps like MSN Food & Drink, MSN Health & Fitness, among others. They even released Next Lock Screen, which lets you have a cursory look at your notifications and app updates on the lock screen, is on Google Play. Microsoft Xim, a photo app, promises to provide another way to share photos in a fun way.
If you’re the quintessential geek, Microsoft gives you on{X}, an app that helps you create “If-Then=Result” cron jobs for your life. For example, if you arrive at work and you log that onto the on{X}, and program it to send a message to your significant other, your Android will do just that for you.
Sunrise, an innovative, elegant calendar for those who aren’t happy with Google Calendar or iCal, was also acquired by Microsoft. And if you were in love with Wunderlist before, you should know that as of June 2015, it’s now a Microsoft app, as well.
With the impending release of Windows 10, it looks like Micosoft is working on moving into your life, everywhere. From its specialization and excellence in the enterprise, it’s also taking a swipe at being essential in consumers’ lifestyle as well. In short, we’re already living in a world where Microsoft is in an Android next to you.
Cheers to relevance, Microsoft.