Dec 29, 2024 | Updated: 11:35 AM EDT

Google's Gmail Android App

May 23, 2014 01:11 PM EDT

Google's Gmail Android App includes new Android features include images now which show automatically. Android users can set up vacation responder in Settings. Users can also send or download attachments of any type, including documents, PDFs, zip files and more. Mobile is the future now. Most of the organizations now use this method in order to increase their customer convenience. There are some manufacturing companies how uses the concept of SMS alerts in order to send the status of the customer complaints and promotional updates to their customers.

The Android version for Gmail is different. When users set up the Android phone or tablet with a Google account, the Gmail app is ready to go. Gmail is built on the idea that email can be more intuitive, efficient, and useful. And maybe even fun. Gmail is conversation-based: Each message and all replies to it are grouped in your inbox as a single conversation. In other email applications, replies to messages are spread across your inbox, typically by date received, so a message and the replies to it are separated by other messages. Gmail makes it easy to follow the thread of a conversation. Gmail is also organized by labels.

Small Business can leverage Android for Gmail App which is uniquely positioned. Google also promotes a real back and forth with the community. Small businesses can parlay the support of Google and post to the Google+ page, getting involved with potential customers. Small businesses should look to incorporate what Gmail and Google is also doing into their social strategies.

With the right strategy, improving multi-channel customer experiences and adapting strategies to make personalized content will be key elements in supporting such customer experiences (customized).  Personalization opportunities are definitely there with having data available today. For the enterprise, looking at strategies and customer centricity from the "outside looking in" is important. If you look at customer centricity as vital to today's organizations, building the right infrastructure and enhancing it does give competitive leverage to the organization.

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