Tips For Successful LTE Monetisation

Asia’s developed countries like Japan and South Korea are leading in terms of LTE penetration. It has also been stated that developing countries like Thailand and Myanmar are still in the process of rolling out 3G. LTE can be effectively monetised across the board through various strategies. Mr. Juan Jose Rio, Partner at Delta Partners and conference speaker at the CommunicAsia2014 Summit shared successful monetisation tips of LTE for users.

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Tips for successful monetisation of LTE:

Ensuring customer satisfaction is vital

A fundamental part of a LTE strategy will be ensuring that the end-to-end customer experience remains satisfactory. LTE is inherently a more complex platform as compared to 2G/3G with key dependencies around the network, the device and the content accessed. Hence, telcos need a clear understanding of what changes are required to all touch-points along a customer’s lifetime journey. For example proper communication around new limited data plans and proper point-of-sale education will be important to meet the customer requirements. Having proper network coverage and capacity planning in place is vital to ensure seamless 2G/3G/ handover with a minimum data throughout experience.

CommunicAsia2014 Summit: The Future of LTE and Spectrum Allocations in Asia

Although LTE deployment and its device ecosystem in certain parts of Asia are still in its infancy, there is no doubt that Asia possesses huge potential for LTE technology to further develop. Delegates at CommunicAsia2014 Summit will get to hear from and engage with a stellar panel of speakers, who will present their unique experiences on the multiple facets of the evolution of LTE in Asia.

CommunicAsia2014 Summit also shared that the right pricing framework to drive mobile data profitability would be the most critical factor for monetising successfully in Asia. Uncapped plans while popular, need to be rationalised to better fit subscriber usage profile.  A detailed understanding of the ROIC of LTE on a granular (ie base station) rather than network-wide basis is also needed to determine the right technology choices when deciding where and when to deploy LTE.  Lastly operators are also realising the benefits of selective network sharing and are taking advantage of this in a new wave of mobile network investment.