Orlando Magic's Mobile Apps Meet iBeacons

Orlando Magic’s focus and commitment to fan engagement and interaction introduces a new announcement that Magic has partnered with Experience (expapp.com) to recently  launch iBeacons in Amway Center. iBeacons can also be used by the Android operating system (limited to central-only). Android devices with Bluetooth 4.0 and Android 4.3 and later (Samsung Galaxy S3/S4/S4 Mini, Samsung Galaxy Note 2/3, HTC One, Google/LG Nexus 7 (2013 version)/Nexus 4/Nexus 5,[17] HTC Butterfly (aka Droid DNA) are compatible devices. The iBeacons will provide fans the ability to receive instant communication and updates the moment they enter the arena.

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Features will include the ability for fans to access their tickets, upgrade their seats and receive notifications on special offers and fan experiences in the building. “The Magic is committed to our fans and their experience in our building and we are continually looking for ways to take these areas to another level,” said Magic CEO Alex Martins. “iBeacons provides the perfect fit to accomplishing this goal. As the first NBA team to offer one-to-one personalized experiences enabled by iBeacons and integrated with our mobile app it allows us to build on our mission of providing legendary moments every step of the way. Through our partnership with Experience, we are already looking ahead to the latest and greatest technology to offer to our loyal Magic fans.”

“Working together with the Magic to launch the latest technology with iBeacons in combination with the ability to mobilize a game ticket within the Magic app, we are able to provide fans an unprecedented ability to manage and enhance their game day experience,” said Experience President Ben Ackerman. “No other NBA team is offering these capabilities, and we know fans will quickly realize the benefits.”

According to the NBA, the Magic is the first NBA team to implement iBeacons technology and integrate it with its mobile application. Approximately 20 iBeacons have been placed around Amway Center providing the team an unprecedented ability to communicate to each fan via mobile device. The messages can include instructions on bypassing long lines or receiving information on food, beverages and retail offers.

The integration will provide “micro-location” information for fans who opt in, allowing the Magic to enhance and personalize each fan’s experience the moment they enter the Amway Center. This will also provide the ability to meet each fan’s individual needs and understand their unique footprint, customizing specific opportunities and experiences for each fan.