Apr 17, 2014 09:14 AM EDT
McKinsey estimates $300 billion to $450 billion in reduced health-care spending could be conservative, as many insights and innovations are still ahead. Last year, approximately 3,000 android tablets were proposed to be added across Dubai Health Authority’s (DHA) hospitals and primary and specialty health centres. The efforts were in part of the Dubai smart government initiative.
Mobility in Android tablets can provide such a link being acquainted with a technology that connects. “The deployment of android tablets across DHA healthcare entities is the first step in our plan to build ‘smart hospitals’ that will be integrated with the latest IT technology to enhance customer experience,” said Engineer Essa Al Maidoor, director-general of the DHA. Mobile is especially important as we all look for ways to better collaborate, communicate and increase efficiencies.
Arabia / MSN
Training initiatives are also indicating great potential. eMarketer estimates that digital pharma US ad spending will reach $1.19 billion in 2013 and climb to $1.33 billion by 2016. This market has also remained cautious in its investment strategies following regulations and standards.
The companies that are successful today are collaborative, nimble, smaller and multidisciplinary. Modeling a patient-centric approach versus a rep or physician-centric model. The lack of appropriate knowledge or education for the patient is what is needed and shouldn't be ignored. Whether that information is coming through technology or from the company.