Twitter Q4 Surges In Mobile

Twitter Q4 Surges In Mobile. The company’s latest earnings report indicated  strong Q4 growth in mobile users and advertising revenue. A higher-than-expected net loss and slowdown in usage was also present. Nearly a fifth of Twitter’s stock market value was wiped out following the Q4 announcement. Mobile ad sales were said to drive revenues. The company also reported a 116 per cent jump in Q4 revenue, year-on-year, to $243 million.

Mobile advertising revenues accounted for 75 percent which was equivalent to $220 million. “Twitter finished a great year with our strongest financial quarter to date,” said CEO Dick Costolo. Organizations can listen in on conversations and within a few hours retrieve almost any answers they need from the ecosystem for what their customers tweet. Waiting time for a response is a crucial driver in customer satisfaction.

The following banks respond to tweets of praise, complaint, and in between:

• Ally

• Bank of America

• Capital One

• Chase

• Discover

• Fifth Third

• ING Direct

• Sun Trust

• TD Bank

• Wells Fargo

Twitter is an instant feedback ecosystem and if a brand has set up a channel to help customers then the customers will expect a very quick reply. Citi, on the other hand, are very quick in responding to messages and in April 2012, managed to reply to nearly 800 questions in less than 2 hours.

An ability to quickly reply to nearly 800 customer service questions on Twitter in less than 2 hours. As more brands realize they need some form of customer support channel on one of the most popular social networks in the world, the amount of time customers have to wait for a response is going to become a crucial factor in customer satisfaction.