Zillow Continues Its Growth In Mobile Apps

Zillow Continues Its Growth In Mobile Apps. The company operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes and connect with local professionals. Zillow Mobile is Zillow’s suite of home-related mobile applications, Zillow Mortgage Marketplace, where borrowers connect with lenders to find loans and get competitive mortgage rates, Zillow Digs, our home improvement marketplace where consumers can find visual inspiration and local cost estimates, Zillow Rentals, a marketplace and suite of tools for rental professionals, Postlets, Diverse Solutions, Agentfolio, Mortech, HotPads and StreetEasy.

Traffic to Zillow’s owned and operated mobile applications and websites-indicated by the average number of monthly unique users for the three months ended December 31, 2013, 2012 and 2011 of 54.4 million, 34.5 million and 23.5 million, respectively, representing year-over-year growth of 57%, 47% and 86%, respectively. The company had shown increases in its average monthly revenue per subscriber which were primarily driven by price increases supported by growth in our audience across our mobile and desktop platforms.

The impact of online and the real estate industry has been a tremendous impact. eCommerce purchases and mobile are identified as contributing significant sales revenues to companies such as Zillow. Real Estate technologies such as tablets and smartphone devices being used have been installed in locations where potential consumers are able to access digital apps and data to conduct search or price comparisons.

Sophisticated apps and technologies such as Google Earth or Google Maps contribute to the real estate professionals tools. Leveraging CRM and CDN has also become popular industry choices and standards. Real estate agents and salespersons can update data which is proprietary and work with mobile technologies in real time. Mobile and social media have also made significant impact to the industry.