Google vs. Apple: App Test Wars

Apple’s recent acquisition of Burstly Inc., is a key indicator that the app testing wars with Google are heating up. Burstly is a software development company in which developers create applications for smartphone and tablet devices. TechCrunch was first to report the recent deal in which Apple intends to acquire smaller companies as its strategy. Google, competitor in app testing is also acquiring actively however in larger number deals.

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There are currently over 5 million businesses using Google Apps. Google Apps is a cloud-based productivity suite which enables the individual or business to connect anywhere on any device. Users integrate google apps for its simple use and easy management. Google Apps Management is effective for education, business and individuals.

Data generated tests could be ran to compare the information with, techniques to mine unstructured data, data analysis to properly assess new findings and identify problems. For organizations, being able to identify these elements are cost savings. There is importance of these technologies and improvements from both sides.

Social media, mobile, big-data, and cloud will continue to influence our work and industry markets. Integration, big data, analytics and these social collaboration focus' will still be a trend momentum in our work environments. From any internal level within the organization we are more in depth in learning, adopting the technologies, understanding and adapting to new roles, strategies in working with these collaborative solutions.

Burstly offers a TestFlight product which offers a testing solution software to developers. With more complexities and competition resolving challenges are crucial. An organization should look into more sophisticated approaches. Leveraging real time tools can provide managers good analytics capabilities to stay ahead of competition.