Mobile Is Advertising and Marketing's Future

Mobile Is Advertising and Marketing's Future. Google’s digital marketing focuses in video remarketing and dynamic retargeting technologies. Technologies include Google+, Google Analytics, mobile advertising, video ads on YouTube, and Google Adwords. Google has realized that they need to take responsibility for multiple revenue streams for content delivered through their platform, both the end-consumer paying and through advertising.

Mobile social network usage will even double between now and 2015. Facebook is still growing. It’s a top site around the world and the fourth largest in the US. Worldwide usage of such site is rising. 6 out of 10 frequent internet users worldwide have a social network profile. Brand interactions are now increasing. Strategies for taking consumers from “like” to love quality may be more important than quantity. Use your “likes” wisely; aim to drive more engagement, not just collect fans. Coupons, deals and discounts are encouraging consumers to engage with marketers. There’s still room for growth 15%, 21%, and  33%.

Adobe's digital marketing business includes: web management, social media monitoring, analytics, testing and targeting, and spend optimization. Video tools also is a growth opportunity. Adobe Creative Cloud is approximately $2 billion in annual revenue. Adobe Creative Cloud adopted a subscription model this year and has been quickly growing this area of its digital marketing business aggressively to date. Adobe’s Creative Cloud service costs $20 to $50 a month. Adobe expects subscriptions to grow 15 percent per year.

Google Play features over millions of apps. Android applications today have to leverage the integration of different strategies and techniques to remain competitive in the market. There are many areas of app marketing from cross-app, in-app, traditional marketing, advertising, promotions, branding and PR techniques that can be utilized. The best solutions should adjust to customer requirements and offer user effectiveness when implementing.

Spending on traditional forms of advertising is falling. The more experienced companies get, the more they realize the need to integrate. Marketing and PR are definitely much further along than other corporate departments. Facebook now gets nearly one-quarter of all display ad impressions. There’s no excuse for not measuring that 36% of marketing that have been used by social media to convert a customer from first contact to sale. Worldwide ad spending on Facebook to rise more than $2 billion this year.