March 13th is Mobile Marketing Day

The 5th Annual Mobile Marketing Day will take place on March 13, 2014. in New York. The annual event is aimed at agencies, brands and publishers, industry experts will discuss the best ways to leverage mobile into a marketing mix. DMA provides all the information of the one-day learning experience which will examine the trendsetting sub-channels of the rapidly changing environment that we call mobile marketing.

Today there are a variety of solution providers for all organizations offering data analytic processes that will yield results both short and long term. Loyalty programs have taken off really well and basically every supplier is offering something free for its customers. I think to build brand loyalty, this is a good start. Also you have to make sure that the programs are transparent and are reasonable too. Branding can be a memorable experience for consumers. As the loyalty program grows the benefits are twofold. The consumers also frequently grow with the program as it evolves and the retails has access to better consumer insights. The most loyal consumers can be analyzed, and the programs as a tool can retain customers by learning from the insights.

Smartphone Global Mobile Growth, mobile device market is the fastest growing market sector today being let by smartphone users worldwide. Wireless Intelligence had stated in its report "1.5 billion subscribers will be added to 3G networks in the next two years." The smartphone market is expected to grow to 18.3% compounded annually through 2016. It is estimated that 1 in 7 of the world's population owned a smartphone in the third quarter of 2012. Global growth has yet to penetrate in the market. It is forecasted the next billion growth of smartphones to be achieved in less than three years, by 2015.

The Annual Mobile Marketing event is daylong, co-hosted by Napean LLC’s Mobile Marketer and the Direct Marketing Association Education Team. The event was developed to help marketers who are looking to delve deeper into mobile with best-practice tips and examples of successful campaigns. The event is also for brands which need to realize how best to use mobile in broader strategies that incorporate all marketing mediums. Attendees are expected to be able to create your very own 360-degree marketing plan with integrated mobile strategies.

About DMA Education

As the world’s largest trade association for data-driven marketers, the DMA is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So it’s no surprise that top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training. From a comprehensive DMA Certified Marketing Professional™ (DCMP) program to our other courses and 90-minute online modules, our curriculum was designed to accommodate you! All of our instructors are industry experts who apply what they teach on a daily basis.