DeNA's Business of Mobile Gaming

DeNA is a mobile Internet company focused on social games, e-commerce and other services. DeNA also operates Mobage, a freemium mobile games platform. Founded in 1999, DeNA is headquartered in Tokyo with offices and development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432).

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According to Juniper Research, over the next five years, the number of mobile and/or tablet owners using their devices to gamble will increase by 100 million, meaning that 164 million people will either place a bet, visit a mobile casino or buy a lottery ticket on their device in 2018. The report also states the number of U.S. users is expected to pick up sharply from 2014 onwards.

As the Online Gamification technologies evolve growth of mobile apps will also have to adapt to meet new market demands. Online Gamification customer experience is so much more valuable than just advertising the message for the brand. There are concerns in the management area. The lack of management knowing of modern techniques can cause issues. The workforce can be engaged yet distracted with games alone. The consumer expectations are high.

The company’s Manga Box: Manga App for Android features user ability to read manga written by popular Japanese manga authors for FREE. Manga Box features all manga on Manga Box free to read. Users can browse past issues (the latest twelve issues) and, of course, the newest issue is free as well. The most popular manga authors and new content every day Manga Box is a weekly magazine updated every day.

The speed of mobile gaming is rapidly changing. Last year, DeNA Co. reported revenues grew in its sixth straight quarter to an eightfold increase from a year earlier. The company has held gaming hits such as “Rage of Bahamut,” “Marvel: War of Heroes,” and “Blood Brothers.” DeNA  has over 30 million users and is a leading publisher.