Review Of Mobile Influence: The New Power Of The Consumer

Chuck Martin is a #1 New York Times business best-selling author. He is also the CEO of Mobile Future Institute and the Editor of the MediaPost mCommerce Daily. Martin’s latest book is called MOBILE INFLUENCE: The New Power of the Consumer. The book gives a great illustration of the impact on mobile and its future impact in the marketplace.

Highlights of the book indicate The Mobile Shopping Life Cycle which involves six stages. The book outlines the opportunities for marketers to engage with m-powered consumers and to influence their choices. Innovative leaders within the mobile field have shared their experiences and success stories as examples.

Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business during the mobile revolution. This book also outlines technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.

About Mobile Influence

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin’s new model, the Mobile Shopping Life Cycle. Based on the author’s in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin’s model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

About the Author

Chuck Martin has been a digital pioneer for more than a decade. He is the CEO of The Mobile Future Institute, which focuses on business strategies and tactics for the mobile market. He is editor of MediaPost's mCommerce Daily, which covers the world of mobile commerce, and in which he writes the daily Mobile ShopTalk column. Martin, a highly sought-after international speaker, is the author of numerous books, including the New York Times business bestseller The Digital Estate, The Third Screen, and The Smartphone Handbook.

The Mobile Influence book by Chuck Martin is available for purchase at Amazon.