Competing Against Google

Google’s investment in Smartwatch indicates the company’s interest in developing wearable device strategies in recent years. The Google wristwatch aims to improve the standards through battery life and usefulness areas. Smartwatches on the market today have yet to gain widespread adoption due to their high price. There is much expectation in the market for wearables to become mainstream.

Google / GTVSource

Apple is still yet to gain on Google’s Android OS. The company’s momentum continues with its product launches however Android is still ahead for 2014. There has been much reported that Apple is losing its customer satisfaction areas. The company’s sales of iPhone 5S and 5C  have been strong however competitors have made gains harder.

Samsung is a leader, driving the smartphone market. Samsung is highly dependent on the Google Android OS with its devices. It is also invested in its apps and app revenues derived from Google Play and its own app store. Android's global smartphone market share reached 81.3% at the end of last year. According to Wikipedia, 48 billion apps have been installed from the Google Play store, and as of September 2013, 1 billion Android devices have been activated.

Google’s Chromecast debuted successfully. The device is aimed to change the way users use TV. Similar streaming players compete with Google in the market such as Roku and Apple. Currently, Google only licenses Netflix, Google Play and YouTube which accept apps to play on their TV.  More licensing agreements are yet to develop.

The company has become a strong competitor and a hardware company. Google has evolved to offering various devices to the market. The Android OS has remained popular with technology companies. Android OS provides a low cost and efficient operating system for such high technology devices. The Android OS can be integrated into all smartphones and tablets. It is also used in TVs, gaming consoles, digital electronics and cameras. The adoption has also spurred the open-source code foundation for community-driven projects for advanced users and developers.