Mobile DIY vs. BaaS

BaaS, known as Back End as a Service has the potential to enable the enterprise. Through using effective mobile strategies, the organization can develop competitive advantages through mobility. This in return will result in employee productivity, meeting customer demand, lowered costs and employee satisfaction.

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Decision making can also become affected when it pertains to decision making. With BaaS, developers may not need to go back and forth with the agreement. DIY requires more complexity in this process.  With over 100 million smartphone owners, these mobile consumers want simplicity and speed. By 2014, worldwide mobile commerce will reach $352.7 billion. Consumer growth expectations are demanding. The mobile market is evolving at a rapid pace. Subscribers expect to reach 6.9 billion by the end of 2013 and 8 billion by the end of 2016.

By implementing an effective mobile strategy with mobile applications, it clearly meets competitive objectives.There are however organizations who choose not to use this strategy, rather they are implementing DIY strategies. DIY mobile is being used by on-premise tools. The controversy between cloud and DIY alternatives is present.

BaaS adoption in the enterprise makes sense to organizations primarily due to its obvious cost savings. Even development of back end infrastructures is more secure and efficient which adds to the benefits. DIY may limit the user in comparison to BaaS when selecting platforms. Android OS remains among one of the dominant platforms.

With implementing BaaS, selecting middleware is not needed. There are interface solutions which integrate to the APIs in BaaS platform strategies for mobile. DIY requires android developers to become familiar with appropriate tools. Android developers who choose DIY will also be required to select middleware technologies.

The mobile device market is the fastest growing market sector today being let by smartphone users worldwide. Wireless Intelligence had stated in its report "1.5 billion subscribers will be added to 3G networks in the next two years." The smartphone market is expected to grow to 18.3% compounded annually through 2016. It is estimated that 1 in 7 of the world's population owned a smartphone in the third quarter of 2012. Global growth has yet to penetrate in the market. It is forecasted the next billion growth of smartphones to be achieved in less than three years, by 2015.