Macy's Newest APIs

Macy’s recently released a list of new APIs for developers and programmers. Android provides a rich application framework that allows developers and programmers to build innovative apps and games for mobile devices in a Java language environment. The Programmable Web listed its list of 59 new APIs. Android's APIs and Macy’s newest APIs can be integrated into Android app framework for programmers and developers.

Below are 7 of Macy’s latest APIs were shared within the list.

Macy’s Ad Media Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Ad Media Services provide read-only developer access to all the media information for a given product category or for a specified list of global header and footer pool names.

Macy’s Catalog and Store Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Catalog and Store Services exposes the Macy’s product line and store-specific data. The API’s catalog services access the Macy’s category tree, product details, product reviews and ratings, product search capabilities, and more. The API’s store services access information on store events, store details, and driving directions to a given store.

Macy’s Checkout Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Checkout Services API allows Macy’s partners to order Gift Cards for their partnership programs. Additionally, the API enables users to expire a Single Use Promotion Code after an order is completed and confirmed.

Macy’s Mobile Utility Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Mobile Utilities API allows developers to programmatically manage mobile options. The API is able to opt users in or out of mobile options, log mobile activity, or retrieve configuration files for a specific mobile app, such as Macy’s iPhone or Macy’s Android.

Macy’s Promotion and Coupon Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Promotion and Coupon Services API provides read-only access to information about promotions and coupons. In addition to several methods for retrieving promotions and coupons, the API is able to send automated emails notifying recipients of current coupons and promotions.

Macy’s Protected Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Protected Services API provides developer access to protected user services. This API requires an OAuth token. The API is able to manage user profiles, credit cards, shipping contacts and addresses, and registry services.

Macy’s Registry Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Registry Services API allows applications to view gift registries as a guest.

Macy’s Shopping Bag Services API: Macy’s operates about 840 department stores nationwide, as well as the accompanying retail websites, macys.com and bloomingdales.com. Macy’s offers a variety of APIs providing access to different types of content and services, including the product catalog, store events, promotions, coupons, registries, user profiles, and much more. The Macy’s Shopping Bag Services API provides developer access to the Macy’s Shopping Bag in a variety of ways. The API is able to retrieve a shopping bag’s information and contents, add or delete items, or update item quantities.

*Programmable Web

The company increased its marketing efforts and enhanced its value offering to drive the business in the current economic environment. Consumer response resulted in positive with the retailer’s initiatives to create a cleaner and bolder look to sale advertising, adding new promotional handles and great values on fresh merchandise. Macy’s had improved graphics and visual merchandising in the stores and its website, in order to make values more prominent.

Macy’s announced recent cost reduction initiatives to implement focused cost reductions, including organizational changes, as it prepares to sustain profitable sales growth in the years ahead. “M.O.M. strategies (My Macy’s localization, Omnichannel integration and Magic Selling customer engagement) and will help us to maximize the impact of the exceptional talent we enjoy at every level of our organization,” said Terry J. Lundgren, Macy’s chairman, president and chief executive officer.” The changes are expected to return an annual cost savings of approximately $100 million per year for 2014.

Macy's and at Bloomingdale's are currently focused on its merchants having outstanding assortments planned for every store and online. Its stores Macys.com, Bloomingdales.com and its mobile apps are being continuously improved to enhance the customer shopping experience. The company also has plans to lay off employees in 2014. Realigning, combining and reducing some positions in Macy’s stores in a manner that improves productivity and efficiency while also fostering high standards for customer engagement and service.

The company operates about 840 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s and Bloomingdale’s, as well as the macys.com and bloomingdales.com websites. The company also operates 13 Bloomingdale’s Outlet stores. Macy’s has more fulfillment capacity, including four online fulfillment mega centers, as well as 500 Macy's stores now equipped for shipping.

Visit the Macy’s Developer Website to learn more at https://developer.macys.com.