PulseOn Wearable Start Up

Wearables are promising for start ups in 2014. PulseOn tracks users heart rate continuously. But it goes beyond tracking. PulseOn tells users what their heart rate means. The company aims to  make heart rate monitoring easier than ever, for users to optimize their training and maximize the effect.

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PulseOn closed a €1m seed investment round last year to finalize and launch its ground-breaking innovation in optical heart rate monitoring.  The company offers wearable and biometrical consumer sensors with its comprehensive multipurpose heart rate monitoring solution which is the world's easiest to use and accurate wrist device for sports and 24/7 use. The wrist device is based on PulseOn's disruptive and proprietary technology.

The device can offer a complete wellness program for users. From measuring heart rate to its beat-to-beat accuracy which enables multiple use cases for exercising, activity, recovery, stress, and sleep monitoring. According to PuseOn, the device is seamlessly integrated with mobile apps which offer meaningful heart rate analytics.

"With this investment PulseOn will be able to finalize the productization and enter the markets during the first half of 2014. We want to disrupt the market for traditional chest belt based heart rate measurement products by offering the easiest and most comfortable solution to wider audiences. It also offers a 2nd generation solution to the current activity based wellness monitoring devices by offering significantly more meaningful and accurate information based on continuous and accurate heart rate measurement," says Tero Mennander, Managing Director of PulseOn.

The Finnish company PulseOn was founded in November 2012. The team consists of researchers and experts in sensor technology, algorithms and mobile technology, in addition to strong productization and commercialization experience. "PulseOn is a good example of a Finnish high tech company that has created a new technology based product that can truly change the markets. Coupled with a highly competent team we believe PulseOn will become a world leading heart rate solution manufacturer in the strongly growing consumer fitness and wellness markets," says Olli Pohjanvirta, Chairman of the Board and investor representative.