The New McD App Tests Coupons

A new McD App launched in several markets so far, available for Android devices at Google Play. The coupon app could be downloaded and also scanned via QR code on McDonald’s restaurants merchandise. “The launch of our new McD App allows us another great way to communicate deals to our local customers,” Nicole DiNoia, McDonald’s Boston Region spokeswoman stated. “We’re excited to continue to meet our customers’ desire for quality food and beverages at a great value with the McD App.” McDonald's is currently working to broaden accessibility through new restaurants and to modernize the customer experience by reinvesting in existing restaurants, including re-imaging, technology, and convenience initiatives as a top priority.

McDonald's Corporation announced earlier this month that its global comparable sales increased 0.5 percent in November. For the third quarter, the Company posted higher revenues, operating income, and earnings per share compared with the prior year. In Europe, November's comparable sales increased 1.9 percent as positive performance in the U.K., France, and Russia was somewhat offset by negative results in Germany.

Google Play

The company opened about 1,500 new restaurants in 2013, ending the year at over 35,000. New openings by area of the world include over 225 in the U.S., about 300 in Europe, and more than 750 in APMEA. Approximately one-third of its global openings are in developmental licensed or affiliated markets where they do not invest capital. In 2013, the company modernize and reimage more than 1,600 restaurants. Globally, about two-thirds of its interiors and over half of its exteriors reflect the current contemporary look.

In 2014 McDonald’s plans to focus on strengthening key elements of customer service in the U.S. The company’s strategic marketing efforts involve limited time offers and promotions and leveraging kiosks as brand extensions. For example, McCafes and kiosks are aimed to reach customers when, where, and how they want the McDonald's experience.

McDonald's President and CEO Don Thompson stated, "The McDonald's System has an infrastructure built for growth, and we are well-positioned to seize the sizable opportunities that exist in the informal eating out industry.  Today we are investing in our people, our restaurants, and our technology to capitalize on those long-term opportunities that will make McDonald's even better and bigger in the future.  "