Samsung Releases Sochi Olympics App

The Sochi 2014 Olympic Winter Games are less than a month away and Samsung this week rolled out a new app aimed at helping users track their favorite sports and athletes more easily than ever.

Samsung’s Wireless Olympic Works (WOW) app delivers event schedules, medal standings and Olympic records in real time, according to the company. The WOW app is free and available in both the Samsung App store and Google Play.

“Samsung is offering fans around the world the most direct access to Sochi 2014 Olympic Winter Games and allowing them to design and personalize their experience in ways that are most relevant to their interests and passions,” said WS Lee, senior vice president of new business development, mobile communications division at Samsung Electronics in a press statement. “Our dedicated teams are hard at work year-round to ensure that the WOW technology is ready for use throughout the Games, both for consumers looking for the ultimate Olympic Winter Games experience, and for the Olympic Family utilizing our technology to support Games-time operations.”

The WOW app emphasizes personalization. When you first launch it, the app will ask for your favorite country, sport and athlete and tracking each as the games progress is designed to be simple and streamlined. In addition, fans lucky enough to attend the Winter Games at Sochi will have access to location-based services through the WOW app.

The app also features integration with social networks, so users will be able to upload images and status updates directly through WOW.

“With its advanced technology in wireless communications, Samsung has played an essential role in the successful operation of the Olympic Winter Games. We believe the WOW app for Sochi 2014 will once again benefit the Games with more efficient and faster communications for the Olympic Family as well as fans around the world,” said Timo Lumme, Managing Director, IOC TMS.