Android And The Proliferation Of Smartphones

Android has sparked quite an impact within the healthcare industry. GIA recently announced the release of its most recent trend report on Mobile Medical Apps. According to the report, the market for Mobile Medical Apps is projected to witness strong growth led by spiraling sales of smartphones, growing popularity of digital healthcare, and adoption of mHealth strategies in developing countries with limited access to quality healthcare services.

Google / Savvy Com Software

Training initiatives for healthcare have been great. eMarketer estimates that digital pharma US ad spending will reach $1.19 billion in 2013 and climb to $1.33 billion by 2016. This market has also remained cautious in its investment strategies following regulations and standards. The report also states that growing demand for enhancing delivery of medical services and need to curb surging healthcare expenditures, along with governmental support in the form of regulations approving use of mobile medical apps are factors expected to fuel growth in the market.

According to GIA, with better informed patients now looking to dynamically manage their health conditions, there is increasing demand for consumer mobile apps that help stream diagnostic data, and monitor chronic conditions such as, blood pressure, blood glucose, and asthma symptoms, among others.

There are overhauls being done and various challenges within the industry. Modeling a patient-centric approach versus a rep or physician-centric model. The lack of appropriate knowledge or education for the patient is what is needed and shouldn't be ignored. Whether that information is coming through technology or from the company. The situation at hand is of concern: 90 percent of commercial investment is in reps, a obvious oversaturated number while approximately 50 percent are not diagnosed / treated.

Adoption of mobile apps among physicians is also high, driven by the potential of these apps to improve patient care, accelerate diagnosis, improve patient monitoring, and reduce costs by eliminating avoidable visits to the hospital. Currently growing in popularity are apps designed to help physicians keep abreast of new developments in drugs, stated the report.