Android vs. Blackberry

Research In Motion Limited (RIMM) model BlackBerry Z10 came out earlier this year. The market for the company is questioning its future which looks to be uncertain. BlackBerry 10 line of smartphones has been performing well, meeting RIMMs expectations. The company is capitalizing on the rise of smartphones.

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Android is considered a highly secure operating system. Most organizations have settled on iOS and Android devices as the default for BYOD initiatives because of their popularity with consumers, along with broad adoption within the mobility management vendor community according to Tech Target. The article also states, those two factors -- an abundance of affordable mobile management tools and users who require minimal assistance -- make the choice to accept only iOS and Android devices a viable core BYOD strategy for many if not most organizations.

The shift to BYOD will forever impact the way the workforce thinks about mobility.According to Gartner, “38 percent of companies expect to stop providing devices to workers by 2016.”  It is important that organizations take the correct steps towards adopting BYOD strategies, security and corporate policies.

Research In Motion Limited designs, manufactures, and markets wireless solutions for the mobile communications market worldwide. Research in Motion has a market cap of $6.8 billion and is part of the technology sector. According to Reuters, RBC Capital Markets raised first-quarter sales estimate to 3.5 million BlackBerry 10 units from 2.75 million with expected shipments of 4 million BB10-enabled devices in the current quarter, up from a prior outlook.

The mobile device market is the fastest growing market sector today being let by smartphone users worldwide. Wireless Intelligence had stated in its report "1.5 billion subscribers will be added to 3G networks in the next two years." The smartphone market is expected to grow to 18.3% compounded annually through 2016. It is estimated that 1 in 7 of the world's population owned a smartphone in the third quarter of 2012. Global growth has yet to penetrate in the market. It is forecasted the next billion growth of smartphones to be achieved in less than three years, by 2015.

" Worldwide smartphone sales rose 43% last year, down from 58% in 2011 and 72% in 2010, the year that they really took off, following increases of just 24% in 2009 and 14% in 2008 " via Gartner.

With over 100 million smartphone owners, these mobile consumers want simplicity and speed. By 2014, worldwide mobile commerce will reach $352.7 billion. Consumer growth expectations are demanding. The mobile market is evolving at a rapid pace. Mobile market growth is being driven by demand developing world, led by rapid mobile adoption in China and India. Subscribers are expected to reach 6.9 billion by the end of 2013 and 8 billion by the end of 2016.

RIM’s devices are aimed at developing markets. McKinsey research indicates that the industry’s globalization remains in its infancy. China, India, and Russia are likely to emerge as significant players over the next two decades, a development that will give Western companies major short-term cost-reduction opportunities that they must capture.  The cost of labor, which on average is three to five times lower in these countries than it is in the developed world, also makes emerging markets attractive for labor.

Innovation is critical and adapting to meet users expectations. An organization that is embracing BYOD should have innovative capabilities in place. Culture that cultivates ideas, investing time, the right resources and funds to support the BYOD process. The right program implemented has to be taken in consideration of the users. If there are telecommute users working remotely, BYOD should be able to offer cost reduction for the organization and ease complexities. Blackberry’s newest devices by RIM have been steady in growth and positive from consumers.