Equifax Mobile Demand Generation Trends

Equifax Places for Android utilizes GPS location to show users their Equifax Credit Score™. The Average credit scores and Fraud Index also displays frequency of identity fraud in the credit area Credit Ranking. Equifax Places is a free to use application and does not require an Equifax membership.

Equifax understands that a powerful B2B analytics solution for mobility today will drive business strategy. The promise of revenue and performance outcomes explain why even in an economic transformation organizations are eyeing investments in demand generation. Equifax B2B Marketing Compass offers two important priorities: ideal customer profile and market penetration. The marketing analytics solution allows B2B organizations to minimize risk by expanding market reach and revenue growth.

Below are some of the key strengths that Equifax B2B Marketing Compass delivers for mobile:

• Gain unique marketing insight

• Customers and prospects drive more tactical marketing initiatives

• Greater marketing and lead generation efficiency

• Improves response and conversion rates

• Enhances strategic market planning

The B2B Marketing Compass helps optimize lead generation and business strategy for B2B organizations. Companies have the ability to capitalize on profitable customer portfolio opportunities. The solution offers its own way to measure customer data which develops into an  ideal customer profile to strengthen campaigns and prospect lists.

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"Tightening budgets and saturated markets have created a perfect storm of buying apathy for many marketers," says Dan Csont, chief marketing officer of Equifax Commercial Solutions. "Businesses today have to be more precise and predictive than ever before, especially considering the high stakes of sales and marketing misalignment. Our B2B Marketing Compass solution enables businesses to intelligently tap into their data to uncover 'gold mines' within their customer base, as well as  explore new, untapped or underserviced markets."

Today, B2B organizations are overwhelmed and seek the best solutions that can enhance information and business intelligence. Multi-sourced business databases enable streamlining through powerful analytics for credit risk and marketing data. This type of solution allows its users to identify key customer segments in data. Winning B2B organizations are the ones that are spending more to acquire new customers while the traditional or average organizations still rely on just existing customers and internal marketing budgets. The key is to focus adapting to adopting integrating new business leads and customer lifetime value over cost reduction.