How To Promote Your Android App

App developers can promote their Android apps without spending significant costs to market their apps. Android developers can leverage great ROIs by simply using free or nearly free ways of promotion. Large sums of advertising dollars may not be the case to obtain new customers versus or compared to the costs of customer acquisition.

Google / Social Apps HQ

Below are some helpful ways to promote your Android app free:

Microsite. A microsite can provide a direct link to the Android app to the consumer audience. Sites such as Snapchat are good examples. The NBA is a great enterprise examples where developers can see customized widgets placed.

Social Content and Sharing. If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for business.

Blog. Professionals and companies have blogs to promote their services. For developers, this is a way to show a portfolio of apps and connect with potential consumers. There are app companies that showcase their upcoming speaking events and conferences. Developers can also showcase their prototypes and hackathons completed.

Product Video. Videos are great, especially filmed live or from developer events such as tradeshows and conferences. It is a great way for a potential audience to meet you, your team and see the app in action.

Press. Reaching out to reporters and journalists is another way to potentially gain exposure for the application. Pitching to bloggers and app review website are also successful strategies to generate user buzz for the App.

Competitions. Awards, competitions, hackathons and developer contests are all ways developers can gain more exposure for their apps. Potential for funding may be offered. Companies like Google and Vodafone offer contests.

Pinterest. Pinterest is a great customized tool for those who enjoy visualizing and for planning things they love. Companies and people can use the app to create lists, pin things that are of inspiration or use it as a powerful branding tool. The Pinterest Android app and new widget update creates an even better experience for Android.