Dec 23, 2013 10:18 AM EST
Instagram announced last month that the company has more than 150 million users. Today there are many different ways for an organization to maximize an instagram video. An important element to this is consistently making sure you are also marketing. These efforts will ensure leveraging effective videos to increase ROI. The results lead to higher engagement, an increase in platform presence and new traffic generation.
Here are 5 ways to maximize Instagram video’s for Android mobile:
Google / I Say Web
1. Hashtags. Hashtags are a great way to gain new followers. This will also increase your Instagram followers. By having an active and engaging post, you are increasing your chances of attracting potential customers to your company. Hashtags are a powerful metric to use.
2. Apps Improve Your Photos and Videos. Anywhere, all day there are over thousands of new apps available for Instagram. Apps have come a long way, making it easier for mobile lovers and developers to create apps using the latest in technology. In the digital age, downloads connect to almost any and every mobile device which can significantly extend your reach.
3. Analytics. Managing and monitoring posts and interactions can be easy, especially if the business gives that specific job to an employee. There are tools to help provide a picture of social performance by indicating what topics are hot and which ones are not. As the results are analyzed and "digested," the strategy can be adjusted to generate more customer interaction.
4. Promotions. Marketing the right promotions leads to engaged audiences and new business. Hosting a video contest on Instagram is a great way to integrate both video and hashtags to get more target users to participate in your campaign. You can even use many different social media platforms to further create buzz and market to more potential customers.
5. Find the Right Message. High frequency impressions compared to audiences seeing few impressions have a significantly higher chance of increasing your ROI. Each online Instagram campaign that is marketed effectively create impressions that are of high value. Your focus should be to reach the right audience at the right frequency.
Enterprise companies such as Starbucks, Nike and Whole Foods largely dominate the usage of Instagram for engagement. Companies now have new innovative tools to reach consumers which from proper engagement delivers ROI. Instagram serves as an ideal platform for any company to showcase and to maximize its best areas.