Amazon Acquires Gopago

Amazon has acquired startup Gopago, an Android point-of-sale system for retailers. The system provides a way for consumers to prepay for items before picking them up in a store. Amazon is said to acquire the company for its technology as part of an "ambitious new project." Consumers have the ability to research offers online and set up automated payments using their mobile app. The current economic climate has resulted in increased pressure for companies to retain loyal customers. Securing greater customer loyalty can be substantial.

Gopago

Amazon might even use the newly acquired mobile payment system to rival Square. This type of market would also leave Amazon to compete with eBay's PayPal which also launched a Bluetooth-based mobile payments system. "Amazon's reported acquisition of GoPago is indicative of the blurring lines between marketplaces and payments, and 'closing the loop' between shopping and paying," Colin Sebastian, an analyst at RW Baird stated to investors Tuesday. Amazon is probably building out its payment capabilities to help the company grab more mobile commerce, which is increasingly happening in stores, the analyst added.

Gopago Live chose an Android POS system over an iPad. The key system features integrate a mobile storefront (ability to accept mobile payments) and recurring payments. The system can be remotely turned off and on at any time. Gopago states the Android tablet solution provides those options, however, an iPad POS system is not easily customizable.

M-commerce, GoPago's mobile consumer application comes integrated into every POS system. This free-to-consumer app enables merchants to broadcast their business to both iOS and Android smartphones. Consumers can browse the menu, order and pay before they visit a merchants' business.

Amazon’s revenues rose by 23.8 percent in 2013. Growth in the company's revenue appears to have helped boost the earnings per share. Net operating cash flow has increased to $1,389.00 million or 47.29 percent when compared to the same quarter last year. The firm also exceeded the industry average cash flow growth rate of 36.23 percent.

GoPago LIVE transforms the way to connect and transact with consumers in-store, online and via mobile devices to boost sales, enhance customer relationships and optimize your resources. The GoPago LIVE platform integrates point-of-sale (POS), mobile point-of-sale (mPOS), e-commerce and m-commerce sales channels with payments analytics and consumer offers, giving you the power to grow your business by strategically acting on real-time sales intelligence and promoting your businesses anytime, anywhere, any way, affordably.