Google Android Is Still #1

Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app according the the latest report for the October 2013 U.S. Smartphone Subscriber Market Share released by comScore. Google offers a variety of services through the Android platform. Android developers and users can integrate the latest Google features to apps, such as sign-in, maps, and mobile payments.

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The report also estimated that 149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Competitor Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.

Google Sites was also ranked as the top web property on smartphones, reaching 88 percent of the mobile media audience (mobile browsing and app usage). Android’s Google Play  was at 54 percent. Google Play has certainly been well adopted within the market. Its top competitors are Apple and Amazon. Android become a leading place to search and find Android apps for smartphones and tablet devices running on Google’s Android operating system.

Android OS still remains dominant in the smartphone market. Strong demand for smartphones across all geographies will drive much of this growth as worldwide smartphone shipments are expected to surpass 1 billion units for the first time in a single year, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. Android OS shares may decline due to market maturity and competition. Google’s Android OS is leading the Android smartphone market. Low cost smartphone device revenues still remain strong in emerging markets.

The comScore report also ranked Android as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.