Nokia’s Product Launches

Nokia’s product launches are impressive. The company recently announced it will be entering the phablet category with two new devices. Phablets are basically classified as smart devices with diagonal screen sizes between 5 and 7 inches. The company also announced its first tablet called the Lumia 2520. Three new devices were also launched which were Asha 500, 502 and 503 versions. Asha’s release date is still not known.

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Nokia’s new phablet line will consist of the Lumia 1520 and Lumia 1320. The Lumia 1520 currently retails for $749.

The company is currently the second largest mobile manufacturer in China. Samsung and Apple are its main rivals with Samsung as the number one manufacturer. The challenges impose slowing growth, as well as the upside being consequences of dynamic shifts in technology that either drive sales or constrain them. Smartphones did not go mainstream until more consumers from developed markets were able to use the Internet at faster 3G speeds transforming technologies as a result. Nokia aims to growth in China and other emerging markets. Its long term growth is dependent on its mobile devices.

Lumia 2520 will run on Windows RT. Nokia did test an Android version prior to selling the device business to Microsoft. The device is built with Qualcomm Snapdragon™ 800 and costs $399.99. Recent reviews have claimed the Lumia lacks app support when compared to an Android OS. Challenges may also arise for Nokia if it is able to compete with larger Android tablet competitors within the market.

The company didn’t stop there. New apps were also announced such as Nokia Camera. The Nokia Camera app features the combination of Pro and Smart Camera apps. The Refocus app and Storyteller apps also are available. Nokia Music app is also coming soon to Android.

The mobile device market is the fastest growing market sector today being let by smartphone users worldwide. Wireless Intelligence had stated in its report "1.5 billion subscribers will be added to 3G networks in the next two years." The smartphone market is expected to grow to 18.3 percent compounded annually through 2016. It is estimated that 1 in 7 of the world's population owned a smartphone in the third quarter of 2012. Global growth has yet to penetrate in the market. It is forecasted the next billion growth of smartphones to be achieved in less than three years, by 2015.

Would it have been better to have a Nokia Lumia Android device in the market or partner with Android OS? Low-cost device manufacturers are competitive within the industry. Price sensitive consumers in Asian markets are also demanding of lesser price. Android is the largest OS for devices and Nokia may have done wrong in its OS strategy.