Android Enterprise Mobile Platform Market

Android is prominent in the mobile platform market. Android surpassed 80 percent market share in the third quarter of 2013 within the mobile OS market. Most of sales were derived from China with Samsung the only non-Chinese vendor for China. Whitebox Yulong was the third largest Android vendor in China. Xiaomi gained 4.3 percent sales.

Organizations use Android mobile platforms to make executive decisions. Internal tools with social media for digital mobile sites such as have allowed organizations to host their profiles, customize social media experiences and engage with customers. Having knowledge of these platforms and the tools offered, being able to adapt to the innovations is a key skill in being able to capitalize on mobile platforms.

The consumer mobile platform market is led by Android and iOS but Microsoft is also poised to gain market share. Microsoft grew 123 percent in the third quarter of 2013. Microsoft also recently announced the possible acquisition of Nokia’s mobile devices and services. The company launched its first touch-based operating system, Windows 8 late last year. But Windows 8 could not provide a positive boost to the PC market.

Windows 8 and Windows 8 Mobile devices are for tablet and smartphone users. Microsoft's Windows 8 marketplace impact was anything but revolutionary. Windows 8's agitated many PC users. The high cost of many Microsoft systems made them a tough sell in economic conditions. The numbers could change as the economy is still in recovery from the crisis.

The fact that Android is more ubiquitous today may make Android mobile platform a strong leader. Android aims at the next generation of productivity applications, developing the trends that will matter most five or ten years from now. Microsoft’s growth strategy is to leverage big data technologies from the desktop to the cloud. The company also has expectations for democratization using big data. Complexities are also present with hardware and mobile platform adoption from consumers.

Gartner

According to Gartner, Smartphone Sales Accounted for 55 Percent of Overall Mobile Phone Sales in Third Quarter of 2013. Lenovo Became the No. 3 Worldwide Smartphone Vendor for the First Time. It was also reported that  Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year, according to Gartner, Inc. Sales of smartphones accounted for 55 percent of overall mobile phone sales in the third quarter of 2013, and reached their highest share to date.

Mobile Application Platforms can provide Android mobile devices and applications to distributors. The company could use mobile to improve demand forecasts, inventory management, and marketing strategy to increase ROI. Android Mobile applications have made it simple for customer experience. Today there virtual options, geo-location services, barcodes that link to online and hyper-local to harness touch-screen functionality in downloading applications.  All of these applications are unique to mobile application platforms which offer various opportunities.