Google Launches App Translation Service

Google Launched App Translation Service for Android developers Monday. Google App Translation Service was first previewed earlier this year at the Google I/O 2013 conference to Android developers. The service will offer high-quality translation from a select list of Google pre-qualified third-party vendors.

Google aims to encourage Android developers to leverage new Android devices as an opportunity to gain a new user. Google App Translation Service will cater to the millions of new Android devices from users across the world who may speak a different language. Google App Translation will be available at “competitive prices” for developers.

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Localization in Google Play

To utilize Google App Translation Service, the Google team also referenced to developers to go through the localization checklist. Google Play will also help developers to identify new opportunities.  The App Translation Service is available through the Google Play Developer Console. Developers can review a statistics section which gives information on where the app is being used. The developer would have to prepare their APK. The app can be distributed all over the world. Developers can also purchase high quality app translations through the Google Play Developer Console. The console showcases the apps within Google Play.

Google Play Android developers team also mentioned recently on their blog, “We were happy to see that many developers expressed interest in the App Translation Service pilot program, and it has been well received by those who have participated so far, with many repeat customers. “ The team highlighted some of the developers who had participated in the App Translation Service pilot program which included example: Dating app SayHi Chat expanded into 13 additional languages using the App Translation Service. They saw 120% install growth in localized markets and improved user reviews of the professionally translated UI. Overall there was positive experiences with the app.

Google App Translation Service is located in the Developer Console at the bottom of its APK section. The service allows options such as creating a new translation, managing existing translations, uploading files for developer apps, selecting languages, selecting translation vendors and placing orders. Google Play team shared the following Pro tip: you can put your store listing text into the file you upload to the App Translation Service. You’ll be able to communicate with your translator to be sure you get a great result, and download your translated string files. After you do some localization testing, you’ll be ready to publish your newly translated app update on Google Play — with localized store listing text and graphics. The app is also integrated with Google Analytics for campaign tracking.