“NBA Inside Stuff” presented by Samsung Galaxy Returns

NBA TV's NBA Inside Stuff presented by Samsung Galaxy began airing last week.  Samsung will also be present in NBA national game telecasts. The telecasts air on ABC, TNT, ESPN and NBA Digital online properties such as NBA.com and NBA Mobile. Grant Hill made his debut as co-host of "NBA Inside Stuff."

The show has been on an 8-year hiatus after returning to the air last week. Last Saturday’s show featured a one-on-one show between Grant Hill and Kevin Garnett of the Brooklyn Nets. The show was a look back into Garnett's NBA career. NBA TV's NBA Inside Stuff is set for 30 episodes this season.

Samsung is now the official provider to the NBA for tablets, TVs and handsets. The deal will provide mobile devices the NBA,  NBA Development League (NBA D-League) and Women's National Basketball Association (WNBA). The initiatives will include multi-year marketing and an exclusive technology partnership. The partnership will further enhance NBA’s gaming experiences and strengthen experiences with its fans.  The NBA will be the most extensive partnership for Samsung and the most extensive partnership for the NBA to a consumer electronic company.

"With this partnership Samsung and the NBA are committed to elevating the future of the game with innovative product and service solutions for the players, coaches, referees and fans," stated Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. "With these new experiences players will be able to take their game to the next level while fans will be able to engage in new ways with their favorite teams and players."

Samsung and its Android mobile devices will tap into the NBA’s fans through the latest trends in digital, custom content, marketing league events and television. According to the recent press statement by Samsung and the National Basketball Association (NBA), "More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung's world-renowned products will bring them closer to the game."

"More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung's world-renowned products will bring them closer to the game," stated Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. "Samsung's extraordinary commitment across the NBA, WNBA and NBA D-League will impact our game both on and off the court."

Samsung's Android ecosystem for mobile devices will truly deliver an awesome  fan experience through NBA gaming.  NBA referees will also be using Samsung tablets for the very first time in history. All technologies will also be strategically placed courtside throughout every NBA arena. This will be for reviewing the NBA’s key plays throughout the entire season.

The mobile devices will also be used at key league events. The events included are NBA All-Star, the NBA Draft,  the NBA Playoffs and The Finals. The partnership will include content distribution towards the  NBA LEAGUE PASS. The pass offers fans who subscribe to the NBA live games products daily recaps of games, video and more.

It’s pretty awesome for Samsung these days. In addition to the exclusive $100 million deal NBA partnership deal, the company is now an official title partner of NBA Summer League. Samsung is also associate partner of NBA All-Star Jam Session, presenting partner of NBA D-League Showcase and title partner of the WNBA Performance Awards.

“NBA Inside Stuff” airs again this Saturday featuring the show, Waterworks at 12 ET only on NBA TV.