Instyle, Time And Fortune Will Soon Be Featured On Flipboard

Flipboard, among the most iconic of news apps on the Android platform, announced today that it would be adding a number of new titles from the Time Inc. catalog of content. The new publications will include InStyle, People, Fortune and Time.

"The demand for Time Inc.'s mobile content has grown exponentially this year, from celebrity and style content to breaking news," said Fran Hauser, president, digital, Time Inc style and entertainment group in a press statement. "If you look at the enormous built-in following and influence our brands carry, and combine it with Flipboard's ability to showcase our content and photography so beautifully and make it more discoverable, this is a great place for us to be."

According to Time, the new Flipboard content has been paginated specifically for the platform and each title will reflect a “unique brand experience.” The content will of course be accompanied by full page ads that will be sharable. Gucci is already signed as a launch partner for the InStyle title.

"With this deal the iconic publications of People, InStyle, Time and Fortune will bring the important stories, amazing visuals, analytical pieces and pop culture trends of the day to the millions of people on Flipboard. We are very proud to be a part of Time Inc.'s strategy to reach readers everywhere," said Mike McCue, Flipboard CEO.

The deal will make Time the largest publisher presently on Flipboard with a digital footprint of 68MM across platforms, which include desktop, smartphones and tablets. InStyle and People are slated to hit Flipboard sometime this week. Readers can expect to see Fortune and Time in December.

For those not in the know, Flipboard is a news aggregation app that combines content from a variety of user-defined sources to create a custom magazine. While a number of other apps like Feedly, Pulse and Zite provide a similar service, Flipboard has long been the gold standard.