Nov 22, 2024 | Updated: 11:35 AM EDT

BBM Downloads Reach 20 Million Users In First Week

Oct 30, 2013 07:39 PM EDT

BBM downloads have now reached 20 million users in its first week. BBM is at a current total of 80 million monthly users for Android, Blackberry and iPhone. Within the first week, BBM topped the free overall app list in 35 countries via Google Play. BBM also was on top in 107 countries for the App StoreSM. BBM expects to announce more new features in the coming months. New updates were also published within the first week to highlight BBM performance.

BBM is a very popular chat application for Android and Apple users. The company stated it is actively processing new users at a rate of 500,000 an hour, with millions still in queued mode. Questions linger how Blackberry is poised to build revenue from BBM. BBM is currently offered free to its users. Instant messaging has attracted more than $200 million in venture capital investment this past year. The market has significantly evolved.

Android and BBM continue to move forward and the mass amount of new downloads is a key growth indicator. BBM plans to shift its focus on the active uses of BBM chat application. These include its social connections such as active conversations and engagement within the BBM community.

BBM Chat Application

BBM is distinct in its social collaborative user experiences. Social media is constantly changing. BlackBerry recently stated it will begin offering voice calling and video calling for BBM. The upcoming features to expect in the coming months also include BBM’s sharing tool. The social tool will allow Android users to add new connections to BBM. Android users can also share their PIN for an even faster way to add connections. The PIN connects to social sites such as Instagram, Twitter and Facebook.

The emerging marketing area provides new and exciting ways to engage with consumers. The mobile market is quickly evolving. The demand is being driven by the developing world which is being let by the mobile adoption in China and India. Presently, the US, Canada, the UK, Indonesia and Middle East are key markets for BBM.

The company is capitalizing on the growth of smartphones. Mobile devices are the fastest growing sector today. Blackberry’s newest devices have remained strong in growth and from consumers. BBM’s potential to become the leading marketing and distribution platform looks promising. The popularity is also very global which makes for good foundation to further develop into a broader base platform.

BBM enables Android users the latest capabilities. To truly understand how to engage community it is clear BBM understands how to listen. We’re entering the age where social media and creativity will play an important role. The importance of interactions, community and engagement adds value to users lives. Social Media expands content distribution and makes it quick, easy, and affordable.

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