How To Plan For App Marketing

A developer not only has to be able to possess the right technical skills but to apply their skill in the areas of marketing. It is agreed that the business savvy, as well the ability to engage and interact with management within this department allows the team to be effective with its development process. The developer or IT manager who has the ability to apply both business and technical skills is crucial.

Google / Citizen Tekk

VisionMobile’s App Economy Forecast 2013 – 2016 recent blog post shared some interesting statistical insights of app developers. The company estimates the global mobile developer population in 2013 will reach 2.3M individuals with each organisation that is directly involved in the app economy employing 4.5 developers on average, although this figure varies significantly by region. The mobile segment corresponds to 12.6 percent of the global developer population. In other words, 1 in 8 software developers is involved in mobile development in 2013. The app economy was worth $ 53Bn in 2012, and expected to rise to $ 143Bn in 2016.

Measuring the app score analytics is important. Business Valuation and Customer Valuation in Predictive Analytics of a customer's potential value over a lifetime is a critical point because you want to base your decisions not only on the current value of consumers, but also on future value, which is where you can get more from your ROI investment.

Proper management of app performance allows the developer to track sales and key metrics. Organizations today face increased pressure from the market and rising competition. Analytics is a tool, which does not replace good marketing thinking. Marketing optimization is required to be measurable, accountable and transparent.

App developers that apply advanced analytics can help its organization’s sales and ROI . Executives improve customer loyalty and satisfaction and, in turn, increase revenues and profits. The analytics technology should deliver for the executive proper decision support of the app to help him make informed decisions quickly to make improvement. The organization should be able to establish the short-term value of leveraging advanced analytics, than latter in the process being able to invest in longer-term value without fear of risk or failures.