Native vs. Web vs. Hybrid By Staff Reporter | Dec 20, 2013 12:53 PM EST Selecting the right native vs. web application platform is important to know. There has been debate about evangelizing the latest, hybrid platforms. For developers, each area native, web and hybrid is important to consider when developing mobile apps for the enterprise. How to approach these three types of app development is crucial.Making the choice for a hybrid app is also important for developers to consider for today. According to a statement from a recent Gartner report, âWe recommend organizations are open to augmentations to the Web (such as hybrid Application Development) to deploy on mobile today, with the goal that more should be done without those augmentations after 2015,â said Mr. Smith. âOrganizations also need to continue to develop web technology skills, find the right uses for promising new technologies and approaches like HTML5, and deal with the uncertainty and speed of the consumer-driven mobile landscape. All the while itâs important to maintain IT governance while increasing productivity and usability.â Google / IceniumNative apps are downloadable which are typically found on the users home screen. Developer should consider the risks and benefits for native application development. Android devices should be able to integrate through GPS, Bluetooth, SMS social messaging and more. Enabling a native app for organizations requires specific features for example CRM type applications should be personalized for business and sales departments and optimized for travel. An enterprise application store can offer key features such as better workplace experiences, version controls, access controls, smartphones and having a passage for a mobile Android application store. Customizing an EAS for smartphones makes it easier for organizations to access and download various tools and information.The future of HTML5 is looking bright. A native app can save more costs and become less time consuming for organizations. The vendor outlook for HTML 5 also is positive. With more apps and tablet adoption it could well become a full standard. There are still regulatory issues and concerns with bigger companies such as Google OS.The new web standard for HMTL5 allows any OS to run through a web browser. With the releases of Mozilla Firefox and Tizen, HTML5 will become even more promising. Budget smartphones are ideal for HMTL5 to run on and are more cost effective for developers to build. Developers can also save costs on having to run an actual app store. According to Gartner, In 2013, it will be critical to manage the disruptive forces in how applications are designed, managed and consumed, caused by the Nexus of Forces, the convergence of cloud, mobile, big data and social. The analysts will discuss how the Nexus of Forces is radically changing the development of applications, but they will also help organizations how best to create, validate or revitalize their application strategy, and review the real cost and business value of cloud, service-oriented architecture and agile methodologies.High performance for business requires having the right dedicated staff in the 21rst century. Selecting the appropriate mobile presence is important to know. For example, broad outreach objects may require only a mobile website which may be best to start off with. Managing the right mobile presence aligns with global culture, organization management standards, goals and partnerships for a company leads to even greater success. To stay ahead of competitors, organization today should be able to meet mobile demands, whether by executing internal company objectives or being ahead of the overall growing market, better than rivals.