Freemium Android Monetization Strategies

Monetization is crucial for Android developers. Freemium continues to grow its share of the gaming market, and is expected to be 93 percent of app downloads in 2016. The business model of offering paid apps has challenges. Now developers are looking towards alternative monetization strategies such as the freemium monetization model. Android developers who offer apps for free can leverage benefits such as more conveniences to users to download.

A freemium model will allow the developer to capitalize on the application features or services such as improvements, promotions, upgrades or any other related services. Freemium models that are involved in gaming or applications typically do not include all services. Limited versions can impede some restrictions for the user.

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Tracking ROI is important to freemium Android monetization. Providing the best in-app experiences to the consumer will be just as important. Specialized offerings within the freemium model is an effective strategy for today. It is crucial to also optimize these strategies to integrate across channels. The freemium monetization should drive loyalty.

The freemium Android model can offer many opportunities and benefits to developers. The right metrics and analytics outcomes must be in place. Without knowing the proper effectiveness of these type of campaigns, that lack of data may cause significant ROI challenges. The consumer experience is the most important metric.

One of the popular options to offer in freemium monetization for Android is through “trial.” The trial period can be used after it completes and then the developer or company can charge for full services available or to activate. Free Apps enable connected customers. Implement a UGC recommendation strategy for usage of online reviews and customer-generated videos. The Android apps allow options to browse products while reading item reviews and purchasing any time, any location on mobile devices.

Free models promote high user interest, increase conversion rates and developers can expect that its users will be able to convert to paid services through freemium models. The convenience it brings to developers is that Android users can download freemium apps or services while developers are not required to send this to them.

Some of the challenges with freemium monetization models is that offering trials for a limited time may result in revenue risk for developers given the limited time frame offered. Conversion rates of high download counts may also be challenging if strategy does not allocate enough paid users from freemium. The market is also very competitive.

The Freemium Android Model and strategies being used today for developers or companies is pure. These type of strategies will continue to capture more of the market. The entry of early adopters and new brands will cause even more revenue increases from tablet and smartphones using these type of models. Mobile effectiveness is important.

Are you an Android developer using freemium monetization? Share your thoughts…